PRIVACY POLICY

We are pleased that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used.

This data protection declaration applies to the Internet offer of Holzbau Kage GmbH, which is accessible under the domain www.holzbau-kage.de as well as the various subdomains ("our website").

WHO IS RESPONSIBLE AND HOW DO I REACH THEM?

RESPONSIBLE

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

Holzbau Kage GmbH
Kielerstraße 33b
25551 Hohenlockstedt

04826/3765825
info@holzbau-kage.de

DATA PROTECTION OFFICER

Our data protection officer Mr. Marcel Helmcke from the company Helmcke Consulting e.K. can be contacted by e-mail at datenschutzbeauftragter@he-co.de or by telephone at 040 88 21 581 - 31.

WHAT IS IT ABOUT?

This privacy policy meets the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, e-mail address, IP address or user behavior when visiting a website. Information for which we cannot (or can only with a disproportionate effort) establish a reference to your person, e.g. by anonymization, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data are deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further storage of the data. We will inform you in the individual processing operations about the specific storage periods or criteria for storage. Irrespective of this, we store your personal in individual cases for the assertion, exercise or defense of legal claims and if there are statutory retention obligations.

WHO GETS MY DATA?

We only disclose your personal data that we process on our website to third parties if this is necessary for the fulfillment of the purposes and is covered by the legal basis in the individual case (e.g. consent or safeguarding legitimate interests). In addition, we disclose personal data to third parties in individual cases if this serves the assertion, exercise or defense of legal claims. Possible recipients may then be, for example, law enforcement agencies, lawyers, auditors, courts, etc.

Insofar as we use service providers for the operation of our website, who process personal data on our behalf within the scope of commissioned processing pursuant to Art. 28 DSGVO, they may be recipients of your personal data. For more information on the use of processors and web services, please refer to the overview of the individual processing operations.

DO YOU USE COOKIES?

Cookies are small text files that are sent by us to the browser of your end device during your visit to our website and stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to perform various analyses, so that we are able, for example, to recognize the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly from your browser. Cookies do not cause any damage to your end device. They cannot execute programs or contain viruses.

We provide information about the respective services for which we use cookies in the individual processing operations. You can find detailed information about the cookies used in the cookie settings or in the Consent Manager of this website.

COOKIES USED

WHAT RIGHTS DO I HAVE?

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

• Information pursuant to Art. 15 DSGVO about the data stored about you in the form of meaningful information about the details of the processing and a copy of your data;
• Correction according to Art. 16 DSGVO of incorrect or incomplete data stored by us;
• Deletion pursuant to Art. 17 DSGVO of the data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
• Restriction of processing pursuant to Art. 18 DSGVO, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer need the data and you object to their deletion because you need them for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 DSGVO.
• Data portability pursuant to Art. 20 DSGVO, insofar as you have provided us with personal data within the scope of consent pursuant to Art. 6 (1) a DSGVO or on the basis of a contract pursuant to Art. 6 (1) b DSGVO and these have been processed by us with the help of automated processes. You will receive your data in a structured, common and machine-readable format or we will transfer the data directly to another responsible party, insofar as this is technically feasible.
• Opposition according to Art. 21 DSGVO against the processing of your personal data, insofar as this is carried out on the basis of Art. 6 para. 1 lit. e, f DSGVO and there are reasons for this that arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing are demonstrated or the processing is carried out for the assertion, exercise or defense of legal claims. Where the right to object does not exist for individual processing operations, this is indicated there.
• Revocation according to Art. 7 para. 3 DSGVO of your given consent with effect for the future.
• Complaint pursuant to Art. 77 DSGVO to a supervisory authority if you believe that the processing of your personal data violates the DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.

HOW IS MY DATA PROCESSED IN DETAIL?

In the following, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

PROVISION OF THE WEBSITE

NATURE AND EXTENT OF PROCESSING

When you call up and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is stored temporarily in a so-called log file:

• IP address of the requesting computer
• Date and time of access
• Name and URL of the retrieved file
• Website from which the access is made (referrer URL)
• Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider

[Our website is not hosted by ourselves, but by a service provider who processes the aforementioned data on our behalf in accordance with Art. 28 DSGVO].

PURPOSE AND LEGAL BASIS

The processing is carried out to protect our overriding legitimate interest to display our website and ensure security and stability on the basis of Art. 6 para. lit. f DSGVO. The collection of data and storage in log files is mandatory for the operation of the website. There is no right to object to the processing due to the exception under Art. 21 (1) DSGVO. Insofar as the further storage of log files is required by law, the processing is based on Art. 6 para. 1 lit. c DSGVO. There is no legal or contractual obligation to provide the data, however, calling up our website is technically not possible without providing the data.

STORAGE DURATION

The aforementioned data is stored for the duration of the website display [and for technical reasons beyond that for a maximum of [7 days]].

CONTACT FORM

NATURE AND EXTENT OF PROCESSING

On our website we offer you to contact us via a provided form. The information collected via mandatory fields is required to process the request. Furthermore, you can voluntarily provide additional information that is necessary from your point of view for processing the contact request.

When using the contact form, your personal data will not be passed on to third parties.

PURPOSE AND LEGAL BASIS

The processing of your data by using our contact form is carried out for the purpose of communication and processing of your request on the basis of your consent pursuant to Art. 6 para. 1 lit. a DSGVO. Insofar as your inquiry relates to an existing contractual relationship with us, the processing is carried out for the purpose of fulfilling the contract on the basis of Art. 6 para. 1 lit. b DSGVO. There is no legal or contractual obligation to provide your data, but the processing of your request is not possible without providing the information of the mandatory fields. Insofar as you do not wish to provide this data, please contact us by other means.

STORAGE DURATION

If you use the contact form on the basis of your consent, we store the collected data of each request for a period of three years, starting with the completion of your request or until you revoke your consent.

[If you use the contact form in the context of a contractual relationship, we store the collected data of each request for a period of [three years] from the end of the contractual relationship].

CONTACT FORM FOR APPLICANTS

NATURE AND EXTENT OF PROCESSING

We collect and process the personal data of applicants. Corresponding data processing may also take place electronically, for example, when applicants submit application documents to us by e-mail or via a web form on our website. On our website, we offer you the option of sending us applications for advertised vacancies by e-mail.

Your data will also only be stored in an applicant database beyond the scope of the current application process if you have given us your separate consent to do so.

PURPOSE AND LEGAL BASIS

The processing of your data in connection with your application is carried out for the purpose of processing your application and deciding on the establishment of an employment relationship on the basis of Section 26 BDSG. In the event that your application documents are forwarded to third parties, in particular to companies affiliated with us, and your data is stored beyond the current application process, your data will be processed on the basis of Art. 6 (1) sentence 1 lit. a DSGVO. There is no legal or contractual obligation to provide your data, but the processing of your application is not possible without the provision of the information.

STORAGE DURATION

We store the data collected for a period of six months from the date the position is filled.

PRESENCES ON SOCIAL MEDIA PLATFORMS

We maintain so-called fan pages or accounts or channels on the networks mentioned below in order to provide you with information and offers also within social networks and to offer you further ways to contact us and to inform yourself about our offers. In the following, we inform you about which data we or the respective social network process from you in connection with the call and use of our fan pages/accounts.

DATA WE PROCESS FROM YOU

If you wish to contact us via messenger or direct message via the respective social network, we generally process your user name via which you contact us and, if necessary, store other data provided by you insofar as this is required to process/respond to your request.

The legal basis is Art. 6 para. 1 sentence 1 f) DSGVO (processing is necessary to protect the legitimate interests of the controller).

(STATIC) USAGE DATA WE RECEIVE FROM SOCIAL NETWORKS

We receive automated statistics regarding our accounts via Insights functionalities. The statistics include, among other things, the total number of page views, likes, page activity and post interactions, reach, video views, and the percentage of men/women among our fans/followers.

The statistics only contain aggregated data that cannot be related to individual persons. You are not identifiable to us through this.

WHAT DATA THE SOCIAL NETWORKS PROCESS FROM YOU

In order to view the content of our fan pages or accounts, you do not have to be a member of the respective social network and, in this respect, no user account for the respective social network is required.

Please note, however, that the social networks also collect and store data from website visitors without a user account when the respective social network is called up (e.g. technical data in order to be able to display the website to you) and use cookies and similar technologies, over which we have no control. Details on this can be found in the privacy policy of the respective social network (see the corresponding links above)

Insofar as you wish to interact with the content on our fan pages/accounts, e.g. comment on, share or like our postings/contributions and/or contact us via messenger functions, prior registration with the respective social network and the provision of personal data is required.

We have no influence on the data processing by the social networks within the scope of their use by you. To our knowledge, your data is stored and processed in particular in connection with the provision of the services of the respective social network, as well as for the analysis of user behavior (using cookies, pixels/web beacons and similar technologies), on the basis of which advertising based on your interests is played both within and outside the respective social network. It cannot be ruled out that your data will be stored by the social networks outside the EU/EEA and passed on to third parties.

Information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion as well as guidelines on the use of cookies and similar technologies in the context of registration and use of the social networks can be found in the privacy policy/cookie policy of the social networks. There you will also find information on your rights and objection options.

FACEBOOK PAGE

When you visit our Facebook page, Facebook (Meta) collects, among other things, your IP address and other information that is present on your PC in the form of cookies. This information is used to provide us, as operators of the Facebook pages, with statistical information about the use of the Facebook page. Facebook provides more detailed information on this under the following link: https://facebook.com/help/pages/insights.

It is not possible for us to draw conclusions about individual users by means of the statistical information transmitted. We only use this information to respond to the interests of our users and to continuously improve our online presence and ensure its quality.

We collect your data via our fan page only to realize a possible provision for communication and interaction with us. This collection usually includes your name, message content, comment content and the profile information you provide "publicly".

The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in offering an information and communication channel pursuant to Art. 6 (1) f) DSGVO. If you, as a user, have given your consent to the data processing to the respective provider of the social network, the legal basis of the processing extends to Art. 6 (1) a), Art. 7 DSGVO.

Due to the fact that the actual data processing is carried out by the provider of the social network, our access to your data is limited. Only the provider of the social network is authorized to fully access your data. Due to this, only the provider can directly take and implement appropriate measures to fulfill your user rights (information request, deletion request, objection, etc.). The assertion of corresponding rights is therefore most effective directly against the respective provider.

We are jointly responsible with Facebook for the personal content of the fan page. Data subject rights can be asserted with Meta Platforms Ireland Ltd. as well as with us.

The primary responsibility for the processing of Insights Data lies with Facebook under the GDPR and Facebook complies with all obligations under the GDPR with respect to the processing of Insights Data, Meta Platforms Ireland Ltd. provides the essence of the Page Insights Supplement to Data Subjects.

We do not make any decisions regarding the processing of Insights data and storage duration of cookies on user terminals.

You can find further instructions directly at Facebook (Supplemental Agreement with Facebook): https://www.facebook.com/legal/terms/page_controller_addendum.

For more information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion, as well as guidelines on the use of cookies and similar technologies in the context of registration and use, please refer to Facebook's privacy policy/cookie policy:
https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
https://www.facebook.com/policies/cookies

INSTAGRAM PAGE

When you visit our Instagram page, Instagram (Meta) collects, among other things, your IP address and other information that is present in the form of cookies on your PC. This information is used to provide us, as the operator of the Instagram pages, with statistical information about the use of the Instagram page. Instagram provides more detailed information on this under the following link (Note: clicking on the following link will take you to the website of the social network Facebook, also part of the Meta Group. However, the information provided via the link applies equally to the social network Instagram): https://facebook.com/help/pages/insights.

It is not possible for us to draw conclusions about individual users by means of the statistical information transmitted. We only use this information to respond to the interests of our users and to continuously improve our online presence and ensure its quality.

We collect your data via our fan page only to realize a possible provision for communication and interaction with us. This collection usually includes your name, message content, comment content and the profile information you provide "publicly".

The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in offering an information and communication channel pursuant to Art. 6 (1) f) DSGVO. If you, as a user, have given your consent to the data processing to the respective provider of the social network, the legal basis of the processing extends to Art. 6 (1) a), Art. 7 DSGVO.

Due to the fact that the actual data processing is carried out by the provider of the social network, our access to your data is limited. Only the provider of the social network is authorized to fully access your data. Due to this, only the provider can directly take and implement appropriate measures to fulfill your user rights (information request, deletion request, objection, etc.). The assertion of corresponding rights is therefore most effective directly against the respective provider.

We are jointly responsible with Instagram for the personal content of the fan page. Data subject rights can be asserted with Meta Platforms Ireland Ltd. as well as with us.

The primary responsibility for the processing of Insights Data lies with Instagram under the GDPR and Instagram complies with all obligations under the GDPR with respect to the processing of Insights Data, Meta Platforms Ireland Ltd. provides the essence of the Page Insights Supplement to Data Subjects.

We do not make any decisions regarding the processing of Insights data and storage duration of cookies on user terminals.

You can find further instructions directly on Instagram (Supplemental Agreement with Facebook): https://www.facebook.com/legal/terms/page_controller_addendum.

For more information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion, as well as guidelines on the use of cookies and similar technologies in the context of registration and use, please refer to the privacy policy/cookie policy of Instagram (note: clicking on the following link will take you to the website of the social network Facebook):
https://help.instagram.com/519522125107875/?helpref=uf_share
This information can also be viewed in the help section of the Instagram website via the following link:
https://help.instagram.com/581066165581870

BING ADS

NATURE AND EXTENT OF PROCESSING

We have integrated Bing Ads on our website. Bing Ads is a service provided by Microsoft Corporation to display targeted advertising to users. Bing Ads uses cookies and other browser technologies to analyze user behavior and recognize users.

Bing Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Bing Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifiers, such as your user agent, are transmitted to the provider.

In this case, your data will be passed on to the operator of Bing Ads, Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, United States.

PURPOSE AND LEGAL BASIS

The use of Bing Ads is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by Microsoft Corporation. Further information can be found in the privacy policy for Bing Ads: https://privacy.microsoft.com/de-de/privacystatement.

COMPLY PRIVACY POLICY SYNC

NATURE AND EXTENT OF PROCESSING

We use Comply Privacy Policy Sync to properly deliver the content of our website. Comply Privacy Policy Sync is a service of Hendrik Paulo Gaffo & Alexander Riegert GbR, which acts as a content delivery network (CDN) on our website.

A CDN helps to provide content of our online offer, in particular files such as graphics or scripts, more quickly with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to servers of Hendrik Paulo Gaffo & Alexander Riegert GbR, Carl-Bremer-Ring 13, 22179 Hamburg, Germany, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Comply Privacy Policy Sync.

PURPOSE AND LEGAL BASIS

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimization of our online offer pursuant to Art. 6 para. 1 lit. f. DSGVO.

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Hendrik Paulo Gaffo & Alexander Riegert GbR. Further information can be found in the privacy policy for Comply Privacy Policy Sync: https://comply-app.com/de/privacy-policy.

FACEBOOK PIXEL

NATURE AND EXTENT OF PROCESSING

We use Facebook Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, to create so-called Custom Audiences, i.e. to segment visitor groups of our online offer, to determine conversion rates and to subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with Meta Platforms Ireland Limited.

PURPOSE AND LEGAL BASIS

The use of Facebook Pixel is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. DSGVO. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. A copy of these standard contractual clauses is available at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE view

In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. DSGVO, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Meta Platforms Ireland Limited. Further information can be found in the privacy policy for Facebook Pixel: https://www.facebook.com/privacy/explanation.

FACEBOOK PLUGIN

NATURE AND EXTENT OF PROCESSING

We have integrated components of Facebook Plugin on our website. Facebook Plugin is a service of Meta Platforms Ireland Limited and offers us the possibility to aggregate content from the social media platform and display it on our website.

When you access this content, you connect to servers of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, where your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Facebook Plugin.

If a user is registered with Meta Platforms Ireland Limited, Facebook Plugin can associate the viewed content with the profile.

PURPOSE AND LEGAL BASIS

The use of Facebook Plugin is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Meta Platforms Ireland Limited. Further information can be found in the privacy policy for Facebook Plugin: https://www.facebook.com/policy.php.

GOOGLE ADS

NATURE AND EXTENT OF PROCESSING

We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to evaluate user behavior and recognize users.

Google Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifiers such as your user agent are transmitted to the provider.

If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, it is possible that the provider will find out and store your IP address and other identification features.

In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

PURPOSE AND LEGAL BASIS

The use of Google Ads is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. DSGVO. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. A copy of these standard contractual clauses is available at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE view

In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. DSGVO, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Ads: https://policies.google.com/privacy.

GOOGLE ANALYTICS

NATURE AND EXTENT OF PROCESSING

We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as an analysis service for the statistical evaluation of our online offer. This includes, for example, the number of views of our online offer, visited subpages and the length of stay of visitors.

Google Analytics uses cookies and other browser technologies to evaluate user behavior and recognize users.

This information is used, among other things, to compile reports on website activity.

PURPOSE AND LEGAL BASIS

The use of Google Analytics is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. DSGVO. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. A copy of these standard contractual clauses is available at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE view

In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. DSGVO, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Analytics: https://policies.google.com/privacy.

GOOGLE DOUBLECLICK

NATURE AND EXTENT OF PROCESSING

We have integrated components of DoubleClick by Google on our website. DoubleClick is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers. DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities.

Each of these data transfers triggers a cookie request to the browser of the data subject. If the browser accepts this request, DoubleClick sets a cookie in your browser.

DoubleClick uses a cookie ID, which is required to handle the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions. Conversions are recorded, for example, if a DoubleClick ad was previously displayed to a user and the user subsequently makes a purchase on the advertiser's website using the same internet browser.

A DoubleClick cookie does not contain personal data, but may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which you have already been in contact on other websites. As part of this service, Google obtains knowledge of data that Google also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website. In this case, your data is passed on to the operator of DoubleClick, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information and the applicable privacy policy of DoubleClick by Google can be found at https://policies.google.com/privacy.

PURPOSE AND LEGAL BASIS

We process your data with the help of the Double-Click cookie for the purpose of optimizing and displaying advertising based on your consent pursuant to Art. 6 Para. 1 lit. a DSGVO and § 25 Para. 1 TTDSG. You give your consent by setting the use of cookies (cookie banner / Consent Manager), with which you can also declare your revocation at any time with effect for the future pursuant to Art. 7 para. 3 DSGVO. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple displays of the same advertising. Each time you call up one of the individual pages of our website on which a DoubleClick component has been integrated, your browser is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and the settlement of commissions. There is no legal or contractual obligation to provide your data. If you do not give us your consent, a visit to our website is possible without restriction, but not all functions may be fully available.

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. DSGVO. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. A copy of these standard contractual clauses is available at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE view

In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. DSGVO, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google DoubleClick: https://policies.google.com/privacy.

GOOGLE TAG MANAGER

NATURE AND EXTENT OF PROCESSING

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags through one interface and allows us to control the exact integration of services on our website.

This allows us to flexibly integrate additional services to evaluate user access to our website.

PURPOSE AND LEGAL BASIS

The use of Google Tag Manager is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

GOOGLE RECAPTCHA

NATURE AND EXTENT OF PROCESSING

We have integrated components of Google reCAPTCHA on our website. Google reCAPTCHA is a service of Google Ireland Limited and enables us to distinguish whether a contact request originates from a natural person or is automated by means of a program. When you access this content, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. Furthermore, Google reCAPTCHA records the user's browsing time and mouse movements in order to distinguish automated requests from human ones. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Google reCAPTCHA.

PURPOSE AND LEGAL BASIS

The use of Google reCAPTCHA is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. DSGVO. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. A copy of these standard contractual clauses is available at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE view

In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. DSGVO, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google reCAPTCHA: https://policies.google.com/privacy?hl=en-US.

HOTJAR BEHAVIOR ANALYTICS

NATURE AND EXTENT OF PROCESSING

We have integrated Hotjar Behavior Analytics on our website. Hotjar Behavior Analytics is a service of Hotjar Ltd. and provides optimization tools that analyze the behavior and feedback of users of our website through analytics and feedback tools.

Hotjar Behavior Analytics uses cookies and other browser technologies to analyze user behavior and recognize users.

This information is used, among other things, to compile reports on website activity and to statistically analyze visitor data. Furthermore, Hotjar Behavior Analytics records clicks, mouse movements and scroll heights to create so-called heatmaps and session replays.

In this case, your data will be passed on to the operator of Hotjar Behavior Analytics, Hotjar Ltd, Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta.

PURPOSE AND LEGAL BASIS

The use of Hotjar Behavior Analytics is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by Hotjar Ltd. Further information can be found in the privacy policy for Hotjar Behavior Analytics: https://www.hotjar.com/privacy/.

HOTJAR CDN

NATURE AND EXTENT OF PROCESSING

We use Hotjar CDN to properly deliver the content of our website. Hotjar CDN is a service of Hotjar Ltd. which acts as a Content Delivery Network (CDN) on our website to provide functionality of other services of Hotjar Ltd. For said services, you can find a separate section in this Privacy Policy. This section only deals with the use of the CDN.

A CDN helps to provide content of our online offer, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to servers of Hotjar Ltd, Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed solely for the above purposes and to maintain the security and functionality of Hotjar CDN.

PURPOSE AND LEGAL BASIS

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimization of our online offer pursuant to Art. 6 para. 1 lit. f. DSGVO.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by Hotjar Ltd. Further information can be found in the privacy policy for Hotjar CDN: https://www.hotjar.com/privacy/.

HUBSPOT ANALYTICS

NATURE AND EXTENT OF PROCESSING

We use HubSpot Analytics from HubSpot, Inc., Cambridge, Massachusetts, US, as an analysis service for the statistical evaluation of our online offering. This includes, for example, the number of views of our online offering, subpages visited and the length of stay of visitors.

HubSpot Analytics uses cookies and other browser technologies to evaluate user behavior and recognize users.

This information is used, among other things, to compile reports on website activity.

PURPOSE AND LEGAL BASIS

HubSpot Analytics is used on the basis of your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot, Inc. Further information can be found in the privacy policy for HubSpot Analytics: https://legal.hubspot.com/privacy-policy.

HUBSPOT CDN

NATURE AND EXTENT OF PROCESSING

We use HubSpot CDN to properly deliver the content of our website. HubSpot CDN is a service of HubSpot, Inc. which acts as a Content Delivery Network (CDN) on our website to provide functionality of other services of HubSpot, Inc. For said services, you will find a separate section in this Privacy Policy. This section only deals with the use of the CDN.

A CDN helps to provide content of our online offer, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to servers of HubSpot, Inc., Cambridge, Massachusetts, US, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of HubSpot CDN.

PURPOSE AND LEGAL BASIS

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimization of our online offer pursuant to Art. 6 para. 1 lit. f. DSGVO.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot, Inc. Further information can be found in the privacy policy for HubSpot CDN: https://legal.hubspot.com/de/privacy-policy.

HUBSPOT COOKIE BANNER

NATURE AND EXTENT OF PROCESSING

We have integrated HubSpot Cookie Banner on our website. HubSpot Cookie Banner is a consent solution from HubSpot, Inc., Cambridge, Massachusetts, US, which can be used to obtain and document consent to store cookies. HubSpot Cookie Banner uses cookies or other web technologies to recognize users and store the consent given or revoked.

PURPOSE AND LEGAL BASIS

The use of the service is based on obtaining the legally required consent to the use of cookies pursuant to Art. 6 para. 1 lit. c. DSGVO.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot, Inc. Further information can be found in the privacy policy for HubSpot Cookie Banner: https://legal.hubspot.com/privacy-policy.

HUBSPOT PIXEL

NATURE AND EXTENT OF PROCESSING

We use HubSpot Pixel from HubSpot, Inc., Cambridge, Massachusetts, US, to create so-called Custom Audiences, i.e. to segment visitor groups of our online offer, to determine conversion rates and to subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with HubSpot, Inc.

PURPOSE AND LEGAL BASIS

The use of HubSpot Pixel is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot, Inc. Further information can be found in the privacy policy for HubSpot Pixel: https://legal.hubspot.com/privacy-policy.

USERCENTRICS

NATURE AND EXTENT OF PROCESSING

We have integrated Usercentrics on our website. Usercentrics is a consent solution from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, which can be used to obtain and document consent to store cookies. Usercentrics uses cookies or other web technologies to recognize users and store the consent given or revoked.

PURPOSE AND LEGAL BASIS

The use of the service is based on obtaining the legally required consent to the use of cookies pursuant to Art. 6 para. 1 lit. c. DSGVO.

STORAGE DURATION

The concrete storage period of the processed data cannot be influenced by us, but is determined by Usercentrics GmbH. Further information can be found in the privacy policy for Usercentrics: https://usercentrics.com/privacy-policy/.

MATELSO CALL TRACKING

NATURE AND EXTENT OF PROCESSING

We use the matelso Call Tracking service from matelso GmbH, Heilbronner Straße 150, 70191 Stuttgart, Germany, for our online offering in order to evaluate telephone calls. This involves displaying call numbers in our online offering that collect metadata about the call when it is received. This data consists of the caller's telephone number, the telephone number called, the time, date and duration of the call. If it is possible for us, we connect said metadata with the corresponding address and transfer it to servers of matelso GmbH.

PURPOSE AND LEGAL BASIS

The use of matelso Call Tracking is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

STORAGE DURATION

The specific storage period of the processed data cannot be influenced by us, but is determined by matelso GmbH. Further information can be found in the privacy policy for matelso Call Tracking: https://www.matelso.com/de/privacy-statement.

Last updated 03/03/2023, 15:27 by Helmcke Consulting e.K.